Throwback Thursdays #3: "Holla Holla"

A few weeks ago, Wes and I started participating in this thing on Twitter called "Throwback Thursdays."  Basically, after one of our many conversations about the current state of music and taking into consideration the large percentage of what we consider "wack, unbearable, bull$#!" that's out there today, we realized that there was music from the early 2000s that we didn't give a fair chance back in its time; yeah we may have slept on it, but only because the bar was set really high back then, or at least it seemed to be.  Another generation, a different time zone.


So in retrospect, after listening to several popular records from the "aughties," we have a newfound appreciation for them- thus, our version of "Throwback Thursday" was born.  Previous inductees include Ja Rule & Ashanti's "Down 4 U," and 112's "Anywhere."  This week, I'm bringing it back to The Inc. with Ja Rule's 1999 debut single, "Holla Holla."  This dude just had sick energy on the mic and on camera and his hooks were solid and conistent.  It's murdaaaaa! 

Ja slam dancing on the 6-4 circa 1999

The Bankover: Part 1

If you follow us on Twitter, or one of our other social web hangouts, you may have noticed at some point the mention of a re-vamp/rehab/overhaul/makeover going on at our facility.  Well, it's true- The Bank's being upgraded!  Because of that, I've been out of the loop online, so I just wanted to bring everyone up to speed as we continue working to make our studio even better! 


What's past is prologue.


Back in 2007, Wes and I discussed a few things we could do in the studio to not only be more appealing to clients, but also to increase our productivity where it relates to songwriting and beat making.  Not to say we were slackin' on the beats, but we both share a tremendous amount of responsibility throughout the day-to-day, which can get in the way of making time to be creative.  Perhaps if we were living in our parents' basements with no pressing obligations, we'd be free to tap out bangers every day, but that's not the case.  


Additionally, the studio configuration we had was somewhat cumbersome and often prohibited us from utilizing some of the analog synths and hardware we have in the arsenal.  If you listen to anything we've made over the last year, you may notice that the majority of sounds are sampler instruments and/or Logic plugins.  Not that there's anything wrong with those types of sounds- we're avid fans of Logic and there's some incredible instruments to be found in there; we just feel that they're often severely lacking in depth compared to the lush juiciness of an analog synth.  This applies to drums as well.  Even with the outrageous flexibility of our DAW's sequencing capabilities, there's just nothing like the swing of an MPC...that's open to debate for you beat makers and audio gearheads out there.


Fast forward to February 8, 2010.


After finishing our last project and a brief excursion to The Land of Bubbles, we began a project we've dubbed "The Bankover," (The Bank + Makeover).  For the last three months, we have been working tirelessly to streamline our production process and add improvements to the studio setup.  These adjustments will allow us to implement the full capabilities of the lab and make use of everything The Bank has to offer.  These are truly exciting times, not just for us, but also for the recording artists, musicians, and producers we work with as well!


Check back here for updates; as of today we still have a few more weeks to go until we're up and running, but I'll add new posts and pics as the process comes closer to completion.


-TJ